Organic cosmetic lines have become a huge sensation as consumers are becoming more aware of growing health hazards. Celebrities have latched on to the organic cosmetic wave as well, garnering healthier, safer cosmetic products. Consumers are growing more awareness around organics and the health benefits that come from using such products.
The term “organic“ is defined as noting or pertaining to a class of chemical compounds that formerly comprised only those existing in or derived from plants or animals, but that now includes all other compounds of carbon. The Food and Drug Administration (FDA), has strict regulations on organics and how products are labeled and issued. The FDA has advised that cosmetics that are labeled “organic” are not necessarily safer than non-organic products. An ingredient’s source does not determine its safety. Consumers should do research and understand what ingredients are being used when creating products in which they purchase.
The cosmetic industry has experienced a large boost in sales, specifically pertaining to organics and naturals. Consumers have spent more time researching ingredients and understanding what they are putting into their bodies. The self-awareness has opened a new door for growing organic cosmetic companies. You will see more organic products pop up on the shelves than ever before. Consumers, specifically women, are invested in ensuring their cosmetic line is safe, healthy and most importantly affordable.
Trust and loyalty are extremely important in any business. It’s critical to the business’ success for consumers to trust and believe in a brand through its products and services. Companies like Phyts Organic Cosmetics have built trust and honesty among its consumers as being an eco-conscious skin care brand. Market and price are two big factors in the organic cosmetic industry. Consumers are more inclined to pay a higher price if in fact the product delivers on the value promised.
It is pivotal for organic cosmetic companies to understand their market and who they are selling to. As social media is rising, getting celebrities and or well know brand representative to promote companies’ products and services is critical. Branding and marketing are key to a successful organic cosmetic business. Companies are sure to see higher sales when a well-known representative is marketing their goods and services. As the increase in exposure builds, there should be an increase in customer focus. Listening to the consumer’s voice and concerns will help generate new business as well as keep current business.
Cosmetics is an industry that has been around for many years and is only going to grow larger. As the increase in organic knowledge grows, so will the number of organic cosmetic companies. Consumers are gravitating toward healthier natural lifestyles, which means they will be looking for cosmetic companies who hold those same values and principles. Organic cosmetic companies will continue to see a rise in sales within the next few years. Will they be able to keep up with the non-organic cosmetic industry? We will have to see what happens within the next few years!